Design Research | Research Design

Scenes from the Life of Benjamin Franklin - p59 - 1916 - enhanced.jpg




Historiai is a historical consulting and user research practice founded by Aaron Hatley. Aaron holds a Ph.D. in the History of American Civilization from Harvard University, and has over eight years of experience in research and writing for nonprofit and for-profit organizations.

With a focus on creative design and clear, compelling insights, Historiai is the ideal partner for optimizing your product and telling your story.

Hardware Merchandising Jan Mar 1911 - p1032.jpg




historical narrative

Historiai can help you tell the story of your organization, family, or project. Combining insights from your records and archives, oral histories, and context from leading historians, Historiai can turn your stories into a compelling and enlightening history.

For an example, see Aaron's historical backgrounder for The Aspen Institute's Citizenship and American Identity Program, published in  The Aspen Journal of Ideas.


Historical design CONSULTING

Now more than ever, it is crucial that your project, brand, and messaging are mindful of our historical context. With doctoral-level training in American cultural, political, and social history, Aaron can help you ensure that you're telling a story that can resonate with Americans of all backgrounds.

Collections and exhibit consulting

Tell the story of your artifacts and collections in an engaging, enlightening way. Aaron has experience in object identification, cataloging, and writing narratives, for institutions including The Henry Ford.

teaching and training

Aaron has experience teaching courses in fields from the history of photography to the history of American popular music, and has presented courses and workshops to high school students, undergraduates, and adults and families.

User Research

With deep experience in user interviews, workshops, and focus groups, Aaron is able to uncover and highlight the qualitative insights you need to shape your product strategy. 



Bell Telephone Magazine 1922 - p440.jpg




To discuss a potential project or to learn more about Historiai's offerings, please contact Aaron via the form below.